The future of U.S. soybean exports looks promising, according to Jana Fritz, a Michigan farmer and chair of the U.S. Soybean Export Council (USSEC). While acknowledging China’s irreplaceable role as a top buyer, Fritz highlighted that efforts to reduce overreliance on the Chinese market have yielded tangible results.
“Research shows that we can’t replace China. We really value that relationship and need to ensure that we maintain a component within the Chinese market,” Fritz told Brownfield during Trade Talk at the 2025 NAFB Convention.
Fritz pointed to quality and sustainability as key competitive advantages for U.S. soy in global markets. She noted recent Memorandums of Understanding signed with Bangladesh, continued expansion in Vietnam and Indonesia, and emerging opportunities in other Southeast Asian and Central American countries. These markets, she explained, are attractive due to growing populations and an expanding middle class.
Looking ahead, Fritz said the USSEC will continue efforts to diversify export markets and expects new opportunities to expand market access in 2026, ensuring that U.S. soybean farmers remain competitive in the global arena.
