The U.S. Soybean Export Council (USSEC) has announced a significant global restructuring and leadership realignment aimed at boosting the competitiveness and reach of U.S. soy in international markets. The changes, effective October 1, involve a new regional model, dedicated leadership roles, and streamlined program administration to better respond to shifting consumer demand, geopolitical challenges, and market access dynamics.
Under the new structure, USSEC has consolidated its operations into four main regional divisions. East Asia, encompassing Greater China, Northeast Asia, and Southeast Asia, will be led by Carlos Salinas as executive director. Kevin Roepke will oversee the Middle East, North Africa, and South Asia. Europe and the Americas will fall under Rosalind Leeck’s leadership, while Brent Babb will direct Sub-Saharan Africa and also lead the organization’s Soy Excellence Centers.
In addition to the regional reorganization, USSEC has separated its animal and aquaculture programs to allow dedicated strategic focus. Morgan Cheatham, who joined USSEC in 2024 with prior experience in Sub-Saharan Africa and Southeast Asia, has been appointed director of aquaculture. Tom D’Alfonso, previously responsible for both sectors, will now focus solely on animal nutrition.
“The new structure strengthens our focus on strategic priorities and vital relationships, ensuring U.S. Soy remains the trusted partner of choice for customers around the world,” said USSEC CEO Jim Sutter. He emphasized that the restructuring is part of the organization’s ongoing commitment to continuous improvement and effectiveness on behalf of U.S. soybean farmers.
The changes are designed to give regional leadership teams more capacity to advance strategic initiatives, foster innovation, and deepen partnerships across the soy value chain. With operations in more than 90 countries, USSEC aims to reinforce U.S. soy’s position in key export markets while adapting to evolving global trends.
